What is Advertising & Marketing

In today's global marketplace it is necessary to be connected and continue building business opportunities. RBG is a collective force of experienced industry professionals qualified to assist your business. They offer necessary the products and services that can help you grow efficiently and effectively. Relationship building is the key method to generate, sustain and grow your business. Our experienced specialists can help you today!

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message topromote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products and services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass mediaincluding old mediasuch as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad". (reference and more at Wikipedia)

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out". (reference and more at Wikipedia)